Design the Future, Join the Electrolux Design Lab 2011

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Always wanted to start a design career and pioneer a breakthrough in product design?  Then make your design dream come true by joining the Electrolux Design Lab 2011!

Electrolux recently produced the Design Lab '11 journal which showcases the growth of this unique global industry-academe linkage program and the winning entries from last year's Design Lab.

The Electrolux Design Lab invites undergraduate and graduate industrial design students worldwide to create new, revolutionary home appliances for a chance to win cash prizes and a six-month design internship.

Now on its 9th year, the Electrolux Design Lab chooses “Intelligent Mobility” as the theme for this year’s competition. Intelligent Mobility underlies three concepts and trends of modern technology – sensitive in meeting the needs of consumers, flexible in adapting to the diverse activities of people and empowering in giving the consumers the control to operate home systems while at home or away.

The Snail is portable and saves precious space in the kitchen.  It can be stuck directly to a cup or pan heating up the contents with magnetic induction.  Integrated sensors detect the food type automatically adjusting time and temperature settings.

The main challenge is for participants to be bold, creative and innovative in coming up with their designs that will redefine how people prepare, store food and do their dishes, both within and beyond the home. It should offer personalization by customizing features that fit the needs of customers while utilizing existing technology as support and guidance.

Today's methods of cold storage occupy a great deal of space.  Conversely, the Bio Robotic Refrigerator has no doors, draws or a motor, ensuring that 90% of the appliance is given over to its intended purpose.  Non sticky, odorless gel morphs around products to keep them at their optimal temperature.  The fridge is adaptable - it can be hung vertically, horizontally, and even on the ceiling.  Different sizes and dimensions allow it to fit any dwelling perfectly.

The entries shall be judged based on intuitive design, innovation and consumer insight. Also, in keeping with the Electrolux heritage, entries must be reflective of the values of Scandinavian design − being environmentally responsible, user friendly and visually appealing.

The Elements Modular Kitchen combines cooking, refrigeration, air conditioning and lighting in one-wall mounted appliance.  The modular units automatically work together through smart networking and can be installed at the preference of the user.  The power to regulate temperate zones or any other feature is supplied wirelessly through technology integrated within the wall.

Cash prizes and a once in a lifetime opportunity await the winners. Global prizes include first prize of 5000€ (which is more than PhP 350,000) and a paid six-month internship at one of Electrolux Group’s design centers. Second prize is 3000€ (more than PhP 200,000) while the third place will get 2000€ (more than PhP 140,000).

Deadline of entries will be on May 11, 2011. For more details about the competition, visit the official website www.electroluxdesignlab.com. While for hints, tips and design developments, like and be a member of the Electrolux Design Lab page on Facebook.

For more information about Electrolux Design Lab 2011, call Electrolux’s customer care trunk line at 845-CARE (2273) or domestic toll-free number 1-800-10-845-CARE (2273) or visit www.electrolux.com.ph.