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Wednesday, June 26, 2013

Fall in love once more in BEFORE MIDNIGHT (Opens July 3)


POTATO ON THE GO BULLETIN (Movie):

William Shakespeare said, “Journeys end in lovers’ meeting, every wise man’s son doth know.


Jesse (Ethan Hawke) and Celine (Julie Delpy) are lucky to have found each other. It was their fate, their destiny. They knew from the moment they saw each other. The encounter in the train was just the beginning of a long and lasting love. But life was not a bed of roses for them. Just like any couple, their love too will undergo the test of fire. Catch Before Midnight on July 3 in theaters nationwide and fall in love once more.


Richard Linklater’s “Before Sunrise” and “Before Sunset” has generated rave reviews from movie fans to movie critics all over the world. The clever juxtaposition of wit, drama, and romance has captivated the hearts of millions of Before lovers. Such that the 3rd trilogy, “Before Midnight “ was tagged as the most highly anticipate threequel of the year, and the most awaited Indie movie of the year by noted movie critics in the US. The captivating love story of Jesse and Celine has also produced phenomenal success on social media.


Buzz on the saga of the soulmates have reached a wide spectrum of audience including the Philippines. The Before series may be remembered as simple, funny, and romantic while illustrating a single relationship squeezed into a string of moments: boy-meets-girl, they talked, fell in love, have been separated --- all of it constrained by time. As the story moves along through Jesse and Celine’s free-flowing ideas and intellectual conversation, the Before series plays on the premise of escape, freedom, momentarily losing oneself in the grandeur of the moment, situation, and losing touch with reality.

Before Sunrise plays on the cliché of “love at first sight” and the sheer thrill of escaping to a new world and consequently, finding freedom and solace in the arms of a stranger. Jesse is a guy who pretends to be cynical about love, but turns out to be more romantic than he shows. Celine is the romantic who just wants to live a good life. They meet on a train and Jesse whisks Celine away to Vienna with him, on the premise that they only have that instance and will never see each other again. As day turns to night, they delve into each other’s lives through conversations about anything and everything under the sun, with the thought of their limited time together looming over their heads. Before Sunrise ends with Jesse and Celine parting ways and promising to meet in the same place after six months.

Nine years after, Jesse and Celine cross paths again. In Before Sunset, Jesse visits Paris for the last leg of his book tour; the book being about his encounter with Celine. As some reporters are interviewing him, he momentarily glances to his right and is surprised to see Celine in the very same bookstore. Once again, they use the remaining moments to talk and catch up on their lives. They talk in a cafe, a garden, a boat, and in Jesse’s car. In the course of their conversation it is revealed that they are quite dissatisfied with how their lives have turned out. They end up in Celine’s apartment as a song plays (“Baby, you are gonna miss that plane.”) and viewers are left hanging as to whether Jesse gets on the plane or not.


From a dreamy whirlwind romance that started in Before Sunrise to a coming-of-age in Before Sunset, the series transcends to the realities of life in Before Midnight. The Before series covers young love, maturity, and now commitment. The youthful, energetic spark between Jesse and Celine has been replaced by a quiet settling down and a renewed sense of responsibility. Before Midnight shows viewers what happens when the fairytale ends and Jesse and Celine have to face the reality of settling down. Will the romance live on? Or will the monotony of everyday life dull their sparkle? Now that they’re together, what happens?

Whether you’re a romantic like Celine or a cynic like Jesse, the series will leave you wondering if true love does exist, and if it does transcend geographical borders and time. Before Midnight is a movie that will sweep you away once again into Jesse and Celine’s world.

For updates and promos, please Like Before Midnight on Facebook (www.facebook.com/beforemidnight.ph), on Twitter (www.twitter.com/b4midnightph), and on Instagram (b4midnightph).

Reality Multimedia, a fully integrated production company (TV commercials, movies, post production, and visual effects, among others), introduces films which call out to the discerning moviegoer. Headed by CEO Leo Po and President Dondon Monteverde, Reality Multimedia is a boutique acquisition and media distribution company that acquires the exclusive rights to high quality and critically-acclaimed international films. Reality Multimedia also partners with the top TV networks in the Philippines such as ABS-CBN, GMA, and Solar Entertainment to maximize reach and distribution.

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