SM Cinema Launches the 1st Bigshot Film Festival

POTATO ON THE GO (Movie):

In college, as a communications student, I went through the process of producing my own film (together with my team mates).  Though it was a difficult and tedious procedure, I enjoyed it a lot as I was able to learn film making in action, squeeze our group's creative juice and have fun and bond with our production team.  And I'm also happy to reminisce the glorious awards night when we won grand slam for that project in the student film festival where our movie was part of. 

And this is what I happily recalled when I attended the recent press conference of the first ever Bigshot Film Festival in the country.  The project which searched for promising student filmmakers was spearheaded by SM Cinema in its support to advance film literacy in the country and promote Philippine cinema as a vehicle to cultivate and nurture our cultural identity.   These students are so lucky to have been given this opportunity to produce their own films and have its commercial run in the country's largest theater network.  Not all good and promising students are given this chance!  I would have joined this project if there was already a Bigshot Film Festival during my time.  :)

The Bigshot project was conceptualized in 2010 after movie exhibitors including SM Cinema received a 10% reduction on amusement tax. The project was SM Cinema’s way of giving back to the film industry by means of supporting independent movies made by budding student filmmakers.