FEATURISTIC:
I Will If You Will. You may have noticed the presence of this phrase in the cyberspace for a quite a while. At the start, you may have probably encountered fun dares like "I will go to the gym everyday if Carl quits his too many cheat days." Social media influencers took part on it and everyone just kept on daring one another with fun and excitement. But a week after after, I Will If You Will got serious, but not foregoing the interesting part as well. The statement turned into something like "I will reduce my carbon footprint if Carl will stop watching dolphin shows." From status messages, it became graphic designs, and then videos. And with the captured interest, social media influencers and other netizens started to get involved, and this time with much conviction. WWF Philippines after which revealed what the campaign is all about. It's this year's biggest and grandest staging of one of the most important celebrations in the planet... the EARTH HOUR!
