TADI ALERT:
The impressive results are backed by Kakao’s aggressive localization efforts, in addition to the messenger’s fun and unique features. On August 7th, Kakao launched a TV and radio ad of KakaoTalk featuring K-pop superstars, Big Bang and Philippines’ pop princess, Sarah Geronimo. These two stars are also featured on KakaoTalk’s Plus Friend channel, a fun interactive advertisement platform where users can add Sarah and BigBang’s official accounts to their Friends’ list to receive latest updates and content including pictures and videos on them.

