POTATO ON THE GO NEWSFEED (Movie):
SM Cinema, currently the largest film exhibitor in the country with 240 theaters in 44 branches and 4 IMAX theaters, took the lead in the local cinema industry when it opened its first digital theater at The Block in SM City North EDSA three years ago.
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| photo courtesy of www.smcinema.com |
This year, most SM Cinema theaters have gone fully digital while some are still undergoing its digital conversion. Mr. Edgar Tejerero, Senior Vice President for West Avenue Theatres Corporation, managing arm of SM Cinema, shares that by year 2013, all of SM’s cinemas including the ones that will be built in the interim would be all digital, a testimony to how committed SM Cinema is to bringing the movie industry to the next level.
