TaDi Snap Shots

Sunday, May 17, 2015

M&M's Characters live at the fun capital of the world!

foydi's PLAYBOOK:

There are four product categories that I've always wanted to handle - international NGO, airlines, movies and chocolates! International NGO?  Check through UNICEF, World Vision and WWF! :)  Airline on the other hand has been fulfilled when I handled AirAsia in 2013.  And movies?  It has always been checked in my list because of my stint for SM Cinema / IMAX / Director's Club / Waltermart Cinemas and now XD-4D!  Missing in the list is chocolates but not until I got one of the most loved brands in the world and which happens to be my favorite movie and travel match -- M&M's!  And the rest, as they say, is history! :)

And the good thing is I and my team are given the chance to work with the M&M's Characters and witness their crazy and zany antics brought to the fun capital of the world - the Philippines!

These irresistible M&M’S® Characters are here in Manila for a first-hand experience of fun in the Philippines whilst spreading their own brand of spontaneous fun!  Get to know more “Mr Know-It-All” Red, cool Blue, optimist Yellow, sexy and confident Green and worrisome Orange !

From 24th of April till 31st May 2015, they will be sharing the excitement of our favorite M&M’S® Chocolate and Merchandise, making in-store appearances and introducing exciting activities such as the M&M’S® Pose Pinoy Selfie Contest.

“The campaign – “M&M’S ®Philippines Tour” is a one and a half month campaign to reintroduce the much loved M&M’S® Characters who, through in-store appearances and activities, will share the spontaneous fun and excitement of M&M’S® Chocolates. We are excited for this tour to be in the Philippines as we Filipinos know the true meaning of the word “Fun”,” said Henry Azcarraga, Mars Chocolate, Southeast Asia Country Director.

Also joining in the fun is local celebrity Luis Manzano who had the opportunity to show the M&M’S® Characters the famous sights of Philippines. “I was so excited when I found out that I was going to tour with the M&M’S® Characters around the Philippines. During the tour, I made sure that Red, Yellow, Blue, Green and Orange had a true Filipino time! And they made sure I experienced the fun of M&M'S® Chocolate, the world's No. 1 Chocolate brand,” said Luis Manzano.

M&M's Characters fans can also participate in the Pose Pinoy Selfinas Contest. All you have to do is catch your favorite M&M’S® Character during the mall show and in store appearances, document your encounter through a selfie and share your selfie by uploading it to your online social account with hashtag #MMsPh2015 and stand a chance to win exciting prizes!

Visit the M&M’S® Philippines on Facebook for more information on the M&M’s® Philippines Tour.

Now you know why I like my job despite the stress. :)  Cheers!

1 comment:

  1. Congrats on this one Ferds! Kame naman, aside from the chocolate itself, we also collect MnM's candy dispensers :)


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