When we talk about Philippine tourism, the places that come first to our mind our Boracay, Cebu, Bohol, Baguio, Puerto Princesa, Davao and Manila. Of course, we are proud of these destinations but I believe many Pinoys, and foreigners who fell in love with the Philippines, would agree with me that there are a lot more to see and experience in the country. The Philippines wouldn't be more fun if we don't have these other attractions right? :)
The concern though is not all are aware of them. But Isla Lipana & Co., the Philippine member firm of PricewaterhouseCoopers, as it celebrates its 91st anniversary launched a corporate social responsibility project that will answer this problem. Isla Lipana & Co. launched Philippine Gems to promote the next mainstream tourist destinations. For someone like me who's passionate about our country's rich natural and cultural heritage, this is such a great news for me!
The Philippine Gems does not only promote foreign tourism but also domestic tourism. With those individuals coming in and appreciating the country, the firm hopes that business investments will follow.
The Philippine Gems aims to recognize up and coming destinations in the country through online voting from 26 June to 9 August 2013. Philippine Gems will showcase not the usual tourist spots but rather the wide range of diverse and hidden natural wonders that bejewel our country from Batanes in the North to Siargao in Mindanao.
|Batanes is among the 25 tourist attractions vying to be among the circle of Philippine Gems.|
|foydi was able to see and experience God's beautiful creation in Batanes. Find out more about Batanes here: http://foydi.blogspot.com/2012/03/da-best-sa-batanes-tadi-goes-to-batanes.html|
“The increased awareness and appreciation of our country by our own citizens and the rest of the world will give it more prestige and attraction. Eventually, we trust that this initiative will pump prime economic activities in the areas we are highlighting,” said incoming Isla Lipana & Co. Chairman, Atty. Alex Cabrera.
The firm started with a list 175 destinations gathered from their employees and online travel bloggers and trimmed this down to 50. The screening committee agreed on a shortlist of 25 destinations which will be open to public online voting to determine the ten Philippine Gems come 9 August.
|foydi was able to witness the different world of Tubbataha. You can read more about it at http://foydi.blogspot.com/2012/06/treasure-find-28-expedition-to-world-of.html.|
This project was done in partnership with the Philippine Tourism Promotions Board of the Department of Tourism and the University of the Philippines-Asian Institute of Tourism. Both were also part of the screening committee together with representatives from FleishmanHillard Manila, Management Association of the Philippines, travel blogger James Betia and media personalities Love Añover, Jing Lejano and Jose Javier Reyes.
To vote and know more about the Philippine Gems, like www.facebook.com/PHGems or visit www.philippinegems.com.