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Saturday, August 24, 2013

Victorinox celebrates Swiss heritage, launches KLASSE loyalty card


The Victorinox brand has been synonymous to many good things: high quality brand, premium craftsmanship, elegance and sophistication. So a Victorinox event is an event that anyone wants to be in and shouldn't miss.  Who wouldn't want to witness an event that features superior product innovation, from Swiss knives to watches, from apparel to travel gear, from cutlery to fragrances?

So when I got an invitation to "Klasse", a chic and stylish evening gathering organized by Victorinox at the Oz Bar in Holiday Inn, I just knew that I need to be there as it will be one unforgettable night.  And I was right!

The event was also in line with the recent Swiss National day celebrations. The gathering was well attended by society names, corporate bigwigs, celebrities, and today's most influential personalities from traditional and digital media.  

Known as the world's most beloved and iconic brand, Victorinox has undeniably established a name that bring pride to its homeland.  Primarily, the brand has constantly exhibited high-grade craftsmanship, top-notch quality, and state-of-the-art innovation – all of which are distinctly Swiss.

The spirited night began by treating attendees with a scrumptious spread of Swiss-oriented specialties including the Lucerne Vol Au Vent, Vitello Tonnato, St. Gallen Sausages, Ticino Air Dried Meats, Cheese Board e.g.Gruyere, Emmenthal & Appenzeller, Assorted Bread Rolls, Swiss Chocolate Fondue, Meringue, Fresh Strawberries and Grapes. As guests discovered the culture of the Swiss through food, the regaling continued with a gallery of Victorinox products and iconographies which told more of the Swiss culture and several significant Philippine-Swiss relations over the centuries.

In photo are (from left, clockwise) Chuckie Dreyfus of All Chucked Up, Pong Go of Googley Gooeys, Jun Regalado of Masterminds Asia, Yen Dreyfus of The Tummy Traveler, Ferdie Bondoy of Tatak Digitista, Rey Belen of Lifestyle Bucket and Azrael Coladilla of Azrael's Merryland. (Photo courtesy of Chuckie Dreyfus)

As the night escalated, the attention of guests was redirected to the main program wherein Victorinox introduced itself with a toast followed by a few words from Primer Group of Companies’ AVP, Darwin Banez. The event’s guest of honor, Swiss ambassador Ivo Sieber graced the event and shared kind words about the longstanding and amicable relations between the Philippines and Switzerland.

Finally, highlighting the program was the unveiling of the Victorinox Klasse card, a loyalty card that entitles its members to receive various perks and privileges. Among these perks are:
(1) an invitation to private selling events and exclusive Victorinox events such as product launches and parties
(2) a 20 percent discount on one’s birthday month
(3) quarterly privileges with partner establishments
(4) promotions exclusive to the card holder.

As the night’s special guest, Ambassador Sieber was called on to the stage once again to be dubbed as the Klasse card’s first honorary member. Soon, cards were distributed to the guests as well.

We thought the night was over then but the party host announced a raffle of Victorinox’s sophisticated and reliable lifestyle products. Among the prizes raffled off were the Victorinox Swiss Army Knife Explorer, a Victorinox Swiss Army Original, a Victorinox Swiss Army Victoria, a Victorinox Swiss Army Night Vision, and a Victorinox Werks Professional business case. The event’s hotel sponsor, Holiday Inn, also gave away GCs applicable for use in their in-house restaurants.

And yours truly was lucky that night to win the Swiss Army Night Vision!  Thank you Victorinox!

Victorinox is a brand that traces itself in history, however, its constant commitment for innovation and excellence has led to its inimitable reputation for producing superior world-class products that people with discriminating standards and refined tastes enjoy, from Switzerland to the Philippines, and in the entire globe!

Indeed, the Klasse launch was one memorable night!

#Good Host, #Good Food, #Good Friends, #Good Times! :)

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