Future Hunter-Gatherer, an educational grocery shopping experience inspired by nature, won the 2014 Electrolux Design Lab competition. The winner was selected by an expert jury in front of an audience of 150 international journalists and bloggers at the Electric Venue in Paris, France.
Pan Wang from China, a student from Central Saint Martins- University of the Arts in London, bagged the grand prize of the prestigious Design Lab competition with her design concept, the Future Hunter-Gatherer. The design projects a hologram that lets the user play a game to gather food by fishing, hunting or gathering ingredients from nature. The gathered ingredients are then communicated to and ordered from the local grocery store or market, which in turn delivers the goods to the user’s doorstep.
In line with the theme Creating Healthy Homes, the design creatively proposed solutions to healthier and more pleasant living environments for future generations. “In an educational, honest and playful way, this concept addresses issues of ecology and consumer awareness related to the food supply chain in an urban society,” said Lars Erikson, Senior Vice President Design at Electrolux and Head of Jury.
