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Wednesday, June 4, 2014

AirAsia launches Taylor Swift aircraft livery for THE RED TOUR in South East Asia


Early this year, I heard about the Red Tour concert series of pop phenomenon Taylor Swift.  Almost every one I know are excited about this upcoming concert so when I got an invite from AirAsia, the official airline of the Taylor Swift RED ASEAN TOUR, to go to Kuala Lumpur to attend the Red Hot Party of Taylor Swift, many of them wanted to join me!  Hehe.  But I tempered their excitement and said that it's just a pre-party but promised them to share my experience via this blog.  So here it is! :)

In photo are AirAsia Berhad CEO Aireen Omar (extreme right) and AirAsia flight attendants

On May 30, we (Earth Rullan of Earthling Gorgeous, Ruth de la Cruz of Ruthilicious, Nherz Almo of PEP, Karen Flores of ABS-CBN Online, Marita Galvez of When In Manila and Bot of Philippine Star) flew to Kuala Lumpur via AirAsia to attend this exciting event.  We arrived in KL in the morning so we had some time rest, relax and prepare for the party.

So when the sun went down and the moon we went up, we headed to Mandarin Oriental for the Red Hot Party!  

AirAsia, the five-time world's best low cost airline, is the official airline of the Taylor Swift RED ASEAN TOUR presented by Cornetto in South East Asia.  During the Red Hot Party, the highlight was AirAsia's launch of the exclusive aircraft livery of the seven-time GRAMMY winner Taylor Swift!

The Airbus A320 with the exclusive Taylor Swift aircraft livery will be flying  to the various South East Asian cities for the tour, including Jakarta, Manila and Singapore, in addition to Kuala Lumpur.

Aireen Omar, Chief Executive Officer of AirAsia Berhad unveiled the latest aircraft livery to be added to AirAsia's extensive list of unique aircraft liveries, and fans of Taylor Swift around the region will be able to see this special aircraft livery for the next one year, as this aircraft will also be servicing AirAsia routes throughout our network which spans 88 destinations across 22 countries. “Taylor Swift's tour will be kicking off in South East Asia soon, and we are looking forward to welcome Taylor Swift and her crew on board our special aircraft. At AirAsia, we‟ve always taken branding to a different level and this opportunity to work with Taylor and her team marks yet another milestone for us as we continue to build the brand globally,” said Aireen Omar.

AirAsia Berhad CEO Aireen Omar

In my IG post at @tatak_digitista, I mentioned that I admire AirAsia's transit advertising initiative as it makes the sky colorful! And with the addition of the Taylor Swift livery aircraft, it will make the sky melodious too! :)

Bloggers and media from across the region were present at the AirAsia event held recently in Kuala Lumpur to celebrate the launch of this aircraft livery, and to kick-off AirAsia's collaboration with Taylor Swift‟s THE RED ASEAN TOUR Presented by Cornetto in South East Asia.

The Philippine contingent to the Red Hot Party

The Taylor Swift RED ASEAN TOUR Presented by Cornetto will be at Jakarta on 4 June, Manila on 6 June, Kuala Lumpur on 11 June and in Singapore on 9 and 12 June. AirAsia also activated a RED HOT Truck in conjunction with THE RED TOUR, which covered three states in Malaysia – Kuala Lumpur, Penang and Johor Bahru from 5th – 18th of May; where Taylor Swift fans were able to participate in engaging activities for chances to win concert tickets, merchandise and more.

The RED HOT Truck also made an appearance at the AirAsia event. Taylor Swift, who writes all of her own songs, is a seven-time GRAMMY winner, and is the youngest winner in history of the music industry‟s highest honor, the GRAMMY Award for Album of the Year. She is the #1 digital music artist of all time, the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure, and is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one of the 100 Most Influential people in the world, and she is Billboard‟s youngest-ever Woman of the Year. Taylor, who is signed to Big Machine Records, has career record sales in excess of 26 million albums and 75 million song Press Release airasia.com downloads worldwide, and has had singles top both the country and pop radio charts around the globe.

foydi and fellow bloggers enjoying the Red Hot fotobox! 

Stay tuned to AirAsia‟s Twitter (www.twitter.com/AirAsia) and Facebook (www.facebook.com/AirAsia) for updates on latest promotions, activities and AirAsia news.

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