THIS IS THE END features actors as their wacky selves (Opens Sep 11, exclusively at Ayala Malls Cinemas)

POTATO ON THE GO BULLETIN (Movie):

For a film about the group dynamics among a group of friends facing the apocalypse, it’s no surprise that the characters in Columbia Pictures' critically acclaimed comedy “This Is The End” were tailor-made for the actors playing the roles. They would all play horrible “versions” of themselves, says co-director/writer Evan Goldberg.

In “This Is The End,” six friends – who just happen to be James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride, and Craig Robinson – are trapped in Franco’s house as the end of the world begins outside. And we’re not talking about any old California-slides-into-the-ocean earthquake… we’re talking the fire-and-brimstone Apocalypse – the real Biblical deal.