Monday, April 14, 2014
Chase the sun with Wrangler!
Summer is just around the corner. It's time to go out! It's time to explore! It's time to chase the sun!
You’re invited to embark on a journey with Wrangler – from the highest peaks to the freshest waters – it doesn’t really matter where you go, as long as you answer the call of the open road and live life under the sun.
Welcome to the “Wrangler Sun Chaser Challenge”, a month long event that aims to bring out your adventurous spirit, urge you to leave all daily banalities behind and chase new horizons. Live across 9 countries in the Asia Pacific region, from April 14 – May 11, this is a true regional hunt for the ultimate adventurer among our dedicated Wrangler fans.
Every week, we are challenging you to conquer new territory and share your adventures on our Instagram hashtag #WranglerSunChaser.
Every challenge is closely linked to Wrangler’s core product propositions – our 7 Icons heritage which was built for the rider, makes every piece of Wrangler attire what it is today; the Denim Spa series that pampers the girl on the go; Keep Cool with COOLMAX® technology to keep you fresh under the hot sweltering summer sun. Each product was engineered to support you on the open road, so we’re challenging you to explore and be creative.
The best part? We’re rewarding the week’s best adventurer with Php 8,000 worth of cash vouchers, and one lucky winner will bag the regional finale prize: a 5-day trip to at a destination of choice. The ultimate adventure.
The campaign will go live on www.WranglerSunChaser.com and across Facebook (facebook.com/WranglerPH) and Instagram (instagram.com/WranglerPH) – follow us to keep up with the latest Sun Chaser challenges.
Let’s chase the sun together!