Ayala Cinemas Gives "Full Force" Support to the 8th Cinemalaya

P.O.T.G. BULLETIN (Movie):

Ayala Malls Cinemas hosts for the 2nd time the country’s Cinemalaya on its 8th year in developing and promoting Filipino independent films. Cinemalaya’s simultaneous screening at the CCP Theater and at Ayala Cinemas’ Greenbelt 3 and Trinoma will run from July 21 to July 29.

Paying tribute to one of the country’s acclaimed filmmakers, Ayala Cinemas’ Cinemalaya opening ceremony at Trinoma will feature the late Mario O’Hara’s “Babae Sa Breakwater” starring Katherine Luna.

Direk Jose Javier Reyes introduces the concept of "maindie" film via his Cinemalaya entry Mga Mumunting Lihim (Those Little Secrets)

POTATO ON THE GO FEATURE (Movie):

With the never ending debate between indie and commercial films, Direk Jose Javier Reyes comes into the picture with a happy median called "maindie".  With "maindie", Direk Joey hopes that it will bridge the two by bringing the people to love independent films and by making talents behind commercial movies experiment and continue to hone their artistry.

This is the primary idea that I learned in a recent blogcon with Direk Jose Javie Reyes.  Direk Joey is finally joining this year's Cinemalaya's Director Showcase via MGA MUMUNTING LIHIM (Those Little Secrets), the first independent film he wrote and directed.  But for Direk Joey, MGA MUMUNTING LIHIM introduces the idea of maindie.  In a writing career that spans thirty years and a listing of directorial works close to sixty movies, this is the very first time that Direk Joey ventured into making a film outside the studio system to finally join what he deems as the new directions and the true future of Philippine cinema.  Admittedly, he concedes that no mainstream studio will agree to produce a project that defies conventional storytelling and, more so, places popular mainstream actresses against their usual typecast.