WWF National Ambassadors Marc Nelson, Rovilson Fernandez and Iza Calzado Lead 1st WWF Fundraising Hour

ACTION & EVENT-URE NEWS FEED: 

WWF-Philippines National Ambassadors Marc Nelson, Rovilson Fernandez and Iza Calzado shared their passion for the environment with mallgoers and encouraged them to support WWF’s Individual Donor Programme (IDP) during the recent Ambassador's Fundraising Hour held in Greenbelt 1, Makati.

WWF-Philippines National Ambassadors Marc Nelson, Iza Calzado and Rovilson Fernandez with Chi-Chi, the WWF Panda. (WWF)

Everyone can now directly contribute to the sustainability initiatives of WWF-Philippines by visiting    WWF booths in selected malls all over the country or by going to the WWF-Philippines website at wwf.org.ph/donate. Potential donors can choose to make a one-time donation or monthly donations, which can help sustain various WWF-Philippines biodiversity conservation and climate change adaptation programs all over the country.

Direk Jose Javier Reyes introduces the concept of "maindie" film via his Cinemalaya entry Mga Mumunting Lihim (Those Little Secrets)

POTATO ON THE GO FEATURE (Movie):

With the never ending debate between indie and commercial films, Direk Jose Javier Reyes comes into the picture with a happy median called "maindie".  With "maindie", Direk Joey hopes that it will bridge the two by bringing the people to love independent films and by making talents behind commercial movies experiment and continue to hone their artistry.

This is the primary idea that I learned in a recent blogcon with Direk Jose Javie Reyes.  Direk Joey is finally joining this year's Cinemalaya's Director Showcase via MGA MUMUNTING LIHIM (Those Little Secrets), the first independent film he wrote and directed.  But for Direk Joey, MGA MUMUNTING LIHIM introduces the idea of maindie.  In a writing career that spans thirty years and a listing of directorial works close to sixty movies, this is the very first time that Direk Joey ventured into making a film outside the studio system to finally join what he deems as the new directions and the true future of Philippine cinema.  Admittedly, he concedes that no mainstream studio will agree to produce a project that defies conventional storytelling and, more so, places popular mainstream actresses against their usual typecast.