Do you remember Electrolux's My Shirt Story blogging contest? This is where participating bloggers wrote about their most memorable shirts to be given away to the most in need. It's a symbolic action and awareness campaign in support of the brand's long-time clothes donation advocacy wherein Electrolux collects, launders and sorts clothes first before it's given to disaster victims to express compassion, respect and dignity. Please see full story about My Shirt Story here: http://digitista.blogspot.com/2011/09/my-shirt-storys-top-ten.html.
It is one of the major reasons why the campaign became successful which even earned it a Gold Award from Tambuli and a Philippine Quill Award from the International Association of Business Communicators. And because of that achievement, My Shirt Story is now much bigger as it is now opened to all netizens and the general public through the Delightful-E Simple To Share Instagram Contest!
