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Showing posts with label Digital Campaign. Show all posts
Showing posts with label Digital Campaign. Show all posts

Saturday, September 20, 2014

Know How to Save More through the Electrolux Savings Calculator!


POTATO ON THE GO NEWS FEED (Internet):

Doing the laundry can be a daunting task for most moms. Not only is it time-consuming, it can also be very costly in the long run. Weekly water, electricity, and even detergent consumption may seem small and negligible, but when pooled together in a year will surprise you how expensive it could get. These household expenses can be a big consideration for someone who is saving up for a trip abroad, a brand new car or her kid’s quarterly school tuition fee.


Electrolux, a global leader in home appliances, brings you the Electrolux Savings Calculator in Facebook.  A part of the recently launched Delightful-E Simple campaign, this fun Facebook app will help you calculate how much you spend on your weekly laundry based on number of family members, average weekly laundry load, and how you usually wash your clothes. After tracking your expenses, the Savings Calculator will show you how much you can save in a year when you use an Electrolux washing machine.

Sunday, August 24, 2014

Share Your Shirt Story in Electrolux Delightful-E Simple to Share Instagram Contest


Do you remember Electrolux's My Shirt Story blogging contest?  This is where participating bloggers wrote about their most memorable shirts to be given away to the most in need.  It's a symbolic action and awareness campaign in support of the brand's long-time clothes donation advocacy wherein Electrolux collects, launders and sorts clothes first before it's given to disaster victims to express compassion, respect and dignity.  Please see full story about My Shirt Story here: http://digitista.blogspot.com/2011/09/my-shirt-storys-top-ten.html.


It is one of the major reasons why the campaign became successful which even earned it a Gold Award from Tambuli and a Philippine Quill Award from the International Association of Business Communicators.  And because of that achievement, My Shirt Story is now much bigger as it is now opened to all netizens and the general public through the Delightful-E Simple To Share Instagram Contest!

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