Do you remember Electrolux's My Shirt Story blogging contest? This is where participating bloggers wrote about their most memorable shirts to be given away to the most in need. It's a symbolic action and awareness campaign in support of the brand's long-time clothes donation advocacy wherein Electrolux collects, launders and sorts clothes first before it's given to disaster victims to express compassion, respect and dignity. Please see full story about My Shirt Story here: http://digitista.blogspot.com/2011/09/my-shirt-storys-top-ten.html.
It is one of the major reasons why the campaign became successful which even earned it a Gold Award from Tambuli and a Philippine Quill Award from the International Association of Business Communicators. And because of that achievement, My Shirt Story is now much bigger as it is now opened to all netizens and the general public through the Delightful-E Simple To Share Instagram Contest!
Remember that one special shirt you used to wear almost every day when you were much younger? Or that dress you wore on your first date with your husband? Are you willing to give it away for a good cause? As we quickly approach the season of giving, Electrolux, a global leader in home appliances, challenges you to give a bit more of yourself through the Delightful-E Simple campaign.
Share a special piece of clothing that is close to your heart and you might just be one of the four winners of a twin tub washing machine and laundry gift packs from Electrolux.
Join the Delightful-E Simple to Share Instagram & Twitter contest by following these three easy steps: (1) take a photo of a special piece of clothing that you are willing to donate; (2) tell why it is special to you and why you wish to donate it; and (3) use the hashtags #DelightfulE and #SimpleToShare and tag @ElectroluxPH.
The Delightful-E Simple to Share contest will run from August 1 to September 30, 2014.