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Thursday, November 10, 2011

Youtube Sensation Maria Aragon is the Voice of SM Christmas!

Action & Event-ure:

Like Cebu City Jail's Dancing Inmates and Charice Pempengco, Youtube Sensation Maria Aragon has also made a name for herself after her phenomenal stint at the said video sharing site.

The 11 year old Filipino Maria Aragon from Canada has come a long way ever since she uploaded a video of her breakthrough acoustic rendition of Lady Gaga’s song, Born This Way, back in February of this year. This video has become a viral hit after Lady Gaga herself saw and promoted this video urging her fans to view it, and at present the video already reached more than 43 Million views worldwide.  In a recent interview with her here in the country, Maria shared how that Youtube video changed her life.

After the rise in popularity and fan-base that the video had generated for Maria Aragon, she was invited by Ellen DeGeneres to perform the song at her show. She eventually was invited by Lady Gaga to perform with her during her Monster Ball Tour leg in Toronto. Maria Aragon was also given the opportunity to perform for dignitaries including Canadian Prime Minister Stephen Harper, and for the Duke and Duchess of Cambridge during their 2011 royal tour of Canada.

And as the Christmas season approaches, SM Supermalls signed in Maria Aragon to be the Voice of SM Christmas!  Maria sang and recorded a remixed version of SM Supermalls' official holiday tune, SM Christmas Chrisms Bop.  This in line with SM Supermalls' Chrismas campaign "Favorite Things" where shopping for the holiday will be a breeze and fun because all of our favorite things are found at any SM Supermalls.  And since it’s Christmas time once again, there's no better way to celebrate this joyous season than by spending it with our loved ones at one of our family's and friends' favorite hangout places such as the SM Supermalls! 

Ompong Remigio of Campaigns & Grey wrote the lyrics of the song while Juan Miguel Salvador provided the music.  Last year, the song was sang by a chorale so Juan Miguel made another arrangement that would fit the youthful voice of Maria.  Juan Miguel shared the delight of working with a young and fresh talent like Maria.  "She's very professional.  I just did a little coaching but she's very good," explains Juan Miguel Salvador.

Earlier this year, Star Records signed her in and released her self-titled album consisting of seven tracks including her rendition of Lea Salonga’s “You’re My You” which was used for the movie, “Way Back Home”. She has appeared in several local TV shows and even lent her voice to sing the theme song for the local version of Junior Master Chef.

Her singing will again be featured as she has been chosen by Manny Pacquiao to sing the National Anthem Lupang Hinirang on his upcoming fight with Manuel Marquez on November 12, 2011 (November 13, 2011 Philippine time).  Maria in fact event visited the National Historical Institute and National Commission for the Culture and the Arts to make sure that she will be able to sing right our National Anthem. 

So this holiday season, spend time with your friends, family and loved ones at your favorite SM Supermalls, and together hear Maria Aragon as the voice of SM Christmas.

Maria Aragon for Tatak Digitista!  :)

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