ABS-CBN Continues the Tradition, Unveils New Summer Station ID

POTATO ON THE GO (Broadcast Promotion):

One thing that ABS-CBN pioneered is the production of grand station IDs.  And the viewing public started to get excited not just on their favorite TV programs but on these fabulous presentation as well.  Who would be able to forget the very soothing Sukob Na and heart pinching Star ng Pasko?  :)  And in the tradition of those memorable productions, ABS-CBN has finally unveiled its newest station ID, their summer campaign "Pinoy Summer is Da Best Forever"!

Sarah Geronimo and Gerald Anderson literally play good music together as the two sing this year’s theme song for the much-awaited summer station ID of ABS-CBN with the theme “Pinoy Summer, Da Best Forever.

Annebisyosa Anne Curtis did the TaDi!

FOYDI'S CATCH:

This is the 3rd day of the 5-day 2nd anniversary of Tatak Digitista.  And guess what's the surprise I got?  Well, there's a new hot celebrity who posed for TaDi!  She's no other than the Philippines' National Sweetheart, Princess of All Media, New Concert Princess and Olay Natural White Ambassador, Annebisyosa herself, Anne Curtis!  

I was so lucky and privileged to have Anne Curtis do the TaDi Pose especially now that Tatak Digitista is celebrating its 2nd anniversary!  What a very special gift indeed!  :)  And more that, when Anne was posing for TaDi, she said (while smiling and looking at the TaDi sign), "I know this. You tweeted me!"  And that completed my day!  :)

Actually, this was third time to meet Anne but TaDi was not yet born then.  First was when she was starting, when she was promoting a movie in SOP where I had one of my broadcast internships, second was when she was launched as the ambassador of Whisper, and now when she welcomes Tessa Prieto Valdez to the Olay family as the newest ambassador of Olay Regenerist.

All I can say is Anne is beautiful inside and out.  She's so nice, pleasant, fun to be with and extremely stunning!  Am so much honored and elated to have her in the circle of celebrities for Tatak Digitista. 

Again, thank you so much Anne!  :)  More power to you!

Giving in to Anne's whisper

Action & Event-ure:

One Thursday lunchtime, I found myself at Hotel Sofitel... at the Whisper Dares Anne launch event.  Then I asked myself, what the hell am I doing at a Whisper event???  Well, who can say no to be with Anne Curtis?! =)  And I think, all I can say is, I made the right decision to be there. =)

Well, most of us I guess, are always in awe when we see Anne Curtis in almost all channels - film, TV, billboards, glossy magazines, and so on and so forth.   This Liv Tyler look alike is no doubt a goddess of beauty who brought humans closer to heaven. =).  But that is a given info already.  What's surprising is, after the Whisper Dares Anne event, I realized that Anne is more than a pretty face and body. She's witty, bubbly, pleasant, naturally sociable, smart and cute! That's what you call beauty inside and out. =)

Thanks to Whisper (no, I don't have a happy period) for making this possible! =)

The event was an action packed afternoon of revealing questions and exciting physical challenges as the said launch tested Whisper's newest endorser’s wit, coordination and balance in a game of Truth or Dare.

BusinessWorld's Jeff Valisno playing the Truth or Dare wheel for Anne Curtis.

Anne Curtis takes the dare.

Bright, bold and fun, Anne Curtis showed that she was comfortable to take it all on as she gamely answered queries about varied topics, ranging from her showbiz career to her personal life, and completed the dares with ease, from maintaining perfect balance in yoga positions to doing the Whisper dance.

The multi-talented actress also revealed the reason why she was confident in performing these different dares; it was because of her newest discovery, Whisper Cottony Clean.

“I’m very active everyday, especially on Showtime, and as clichéd as it may sound, you just have to choose the right product to use that you feel comfortable in, where you don’t feel bulky and you’re confident knowing that you won’t suffer leaks. Especially in my field of work, where you’re always moving around, you’re dancing, you’re hosting. You just have to have that confidence in knowing na walang boo-boo na mangyayari!” Anne said.

The athletic Anne, who loves dancing, playing badminton and practicing yoga, likes Whisper Cottony Clean because it helps her feel clean and fresh so she’s more comfortable moving around.

“There are some napkins that when you wear it parang naiinitan and I’ve even experienced irritation before! What I’ve experienced is that with Whisper, I feel fresh all the time; there’s that fresher feeling,” shared Anne.

The new Whisper Cottony Clean also provides all-side leakage protection and better absorption through its Circles of Protection, an all-new channel design in the front, back and sides that help direct the flow of your period and prevent leakage.