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Wednesday, April 18, 2012

ABS-CBN Continues the Tradition, Unveils New Summer Station ID

POTATO ON THE GO (Broadcast Promotion):

One thing that ABS-CBN pioneered is the production of grand station IDs.  And the viewing public started to get excited not just on their favorite TV programs but on these fabulous presentation as well.  Who would be able to forget the very soothing Sukob Na and heart pinching Star ng Pasko?  :)  And in the tradition of those memorable productions, ABS-CBN has finally unveiled its newest station ID, their summer campaign "Pinoy Summer is Da Best Forever"!

Sarah Geronimo and Gerald Anderson literally play good music together as the two sing this year’s theme song for the much-awaited summer station ID of ABS-CBN with the theme “Pinoy Summer, Da Best Forever.

Sarah and Gerald, together with the biggest and brightest Kapamilya personalities, will show the true colors behind Pinoy summer and share the amazing reasons why it is the ultimate summer destination for tourists and fellow kababayan.

ABS-CBN head of Creative Communications Robert Labayen said the network believes that the beauty of summer in the Philippines is not only seen through its natural resources but it is most evident in its people.

“This year’s summer station ID paints a picture of how Filipinos are proud of their heritage and values as reflected in our very own festivals. Bayanihan, camaraderie, unity, respect, and love for one’s self are the prime Filipino values highlighted. Color and joy spread like summer heat, awakening the festivities and making celebrations more alive,” he said.

This year’s summer station ID will show a rainbow brightening in the sky as a group of festival dancers offers a free ride to Angelica Panganiban, Zanjoe Marudo, John Prats, and Melai Cantiveros, Pooh, and Jason Gainza.

It’s Showtime in Guimaras as Anne Curtis, Vice Ganda, Vhong Navarro, Karylle, Billy Crawford, Kuya Kim, Ryan Bang, Colleen, Jugs, and Teddy feast on golden yellow mangoes during a Mangga Eating Contest.

Summer festival parades become beautiful blankets of flowers as AiAi delas Alas leads the festival crowd in her floral float.

Angel Locsin epitomizes the magnetizing Filipina smile as she makes even the killjoys join the festivities.

Cliff diving has never looked more tempting as the ultimate heartthrob, Piolo Pascual, jumps off the glazing rocks to retrieve a friend’s valuable which was accidentally dropped off in the clear blue sea.

Bea Alonzo and plus-sized majorettes redefine sexy as they lead the band with confidence.

Meanwhile, ABS-CBN News anchors Noli de Castro, Korina Sanchez, Ted Failon and Regional News anchors help in the traditional procession.

The theme song was written by Christine Daria-Estabillo with music created by Marcus and Amber Davis.

The 2012 Summer Station ID was created by ABS-CBN Creative Communications Management (CCM) together with corporate marketing head Cookie Bartolome and Zita Aragon. The SID production was supervised by CCM's Johnny delos Santos, Patrick de Leron, Ira Zabat, Edsel Misenas, Kathrina Sanchez, Danie Sedilla-Cruz and Dang Fortaleza-Baldonado. Members of Creative and Production team; Sheryl Ramos, Love Rose De Leon, Christine Joy Laxamana, Pamela Joy Mercado, Mark Bravo, Christian Faustino, Christine Daria-Estabillo and Shally Tablada.

It is directed by Paolo Ramos with 2nd unit directors Johnny Delos Santos and Peewee Gonales. Other members are Jaime Porca, Technical production head; Rommel Andreo Sales, Director of Photography; Oliver Paler, Alfie Landayan and Meryl Miranda, Post Production Team; Lorenz Roi Morales, Editor; Darwin Duenas, Production Coordinator; Sam Esquillon, Production Designer; Marchie Mallari, Artist Coordinator; Mary Ann Rejano, Talent Caster; Marvin Bragas, Location Manager; Marileth Abejero, Photographer.

For me, the themesong may not be as impactful as ABS-CBN's previous stations IDs Sukob Na and Star ng Pasko (and perhaps because ABS-CBN Regional TV's Piliin Mo Ang Pilipinas has become an A1 and landmark local tourism plug for me) but the visual story telling is a wonderful treat that every viewer can enjoy.  And with that, Kapamilyas will get hooked every day and night, not just with their favorite teleseryes but this time, with a new station ID dubbed as Pinoy Summer is Da Best Forever.  :)

Here are the rest of the still photos of the ABS-CBN Summer Station ID for 2012:

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