SKYFALL No. 1 in PH Box-Office, Grosses PhP 77.7 Million in 5 Days!

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MANILA, Nov. 05, 2012 – Box-office numbers shot through the sky for Columbia Pictures' latest James Bond action-thriller “Skyfall” as it opened at No. 1 with a nationwide gross of a staggering P77.7-million for the Oct. 31 to Nov. 4 period. This was announced today by Victor R. Cabrera, Managing Director of Columbia Pictures.

Arriving in IMAX, 2D and regular theaters, “Skyfall” now holds the record for the biggest opening ever for a James Bond film, outpacing 2008's “Quantum of Solace” – as well as the fifth-best launch all-time for a Columbia Pictures title, ahead of 2002's “Spider-Man.”

Daniel Craig aims for the best James Bond ever via SKYFALL

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Daniel Craig leads the cast of Columbia Pictures and Metro-Goldwyn-Mayer Pictures' “Skyfall,” his third film as James Bond 007. “Bond is actually remarkably difficult part to play, because he says very little, and the moment you make him say too much, it’s not Bond anymore,” says Oscar-winning director Sam Mendes.

“He operates on instinct a lot of the time. He has his own inner demons and he doesn’t reveal them to other characters, and yet the audience needs to be aware of them, especially in this particular movie,” Mendes adds. “In `Skyfall,' the audience has got to see him, in a sense, fall apart and put himself back together again, but none of the other characters see what’s really going on behind the curtain. Daniel’s done that, I think, brilliantly.”