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Thursday, March 22, 2012

Earth Hour 2012 To Reach The Outer Space!


Finally, Earth Hour breaches Earth! For the first time, the global 60-minute switch-off will extend to the International Space Station, where Earth Hour Astronaut-Ambassador Andre Kuipers shall stand vigil over our imperiled planet as the lights switch off on March 31, 2012, sharing photos and live commentary.

Kuipers says he is thrilled to participate in Earth Hour to literally take the globally-significant movement to new heights. “There’s no better way to raise awareness for the future of the most beautiful planet in the whole universe!” Back on Earth, preparations are frenetic. From Angola to Zimbabwe, organizing teams from the World Wide Fund for Nature (WWF) and its growing roster of allies are preparing for what is hoped to be the largest environmental celebration in human history.

Earth Hour founder and Executive Director Andy Ridley says everyone from citizens to businesses, school children to world leaders, need to believe they can make a difference.

“The state of our planet affects each and every one of us,” says Ridley. “Last year Earth Hour reached 1.8 billion people across the planet. This year through digital media we are offering a greater opportunity to connect people with the desire to take much needed action for the environment.” Ridley - the founder of Earth Hour - is slated to celebrate Earth Hour 2012 in the Philippines, which has been rewarded for topping Earth Hour’s global town and city participation levels for three straight years by being declared a ‘Hero Country’.

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